UFC 297

Agency:
UFC

Client:
UFC

Campaign:
UFC 297

I got an awesome invite from the UFC crew to design the artwork for UFC 297 going down in Toronto. I got to showcase the main event fighters, Sean Strickland and Dricus Du Plessis, using this slick geometric style and a colour scheme inspired by Canadian sports vibes. The result? A seriously eye-catching and lively visual direction that ended up being featured in the UFC Artist Series.